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Research papers

Perspectives on the conference

Following the pattern established at the first ESOMAR Automotive Conference in Paris in 1990 at Geneva we set out to explore a wide range of marketing topics and their practical implications. The papers in this book, therefore, rarely deal with the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Philip Wade
June 15, 1992
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Citation

Wade, P. (1992a, June 15). Perspectives on the conference. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/perspectives-on-the-conference